![]() ![]() Yahoo wanted to force existing Tumblr users who signed up to use Tumblr with the regular registration process to re-sign up for Tumblr using OneID It was going to require all this extra info from new usersģ. Tumblr had to use OneID, they didn’t have a choiceĢ. Staff did not want to anger its generally more progressive userbase than Yahoo’s (old people? scammers?).ġ. Moreover, OneID drops a “male or female?” gender check at signup and anyone who fell outside the gender binary was going to be angry. Yahoo wanted your gender for marketing purposes, of course, but Tumblr knew that their users wanted to be as anonymous as possible. Staff took one look at this and saw the shitstorm coming down the mountain. And, of course, most importantly, your gender. And you needed to provide your date of birth. To sign up for OneID, though, you had to, well, provide your Yahoo email address, or choose the name of your new Yahoo email address that was about to be bestowed upon you. The age was necessary because of laws about using the internet under the age of 13, and of course verifying if you’re over 18 (because Tumblr had porn at the time). That’s all Tumblr has ever needed, and was all they ever wanted to ask for from a user. To sign up for Tumblr, you need an email address, a password, and you have to tell them your age. Moreover, the sign-up process for OneID was, uh, way more rigorous than Tumblr. At least that’s what Staff assumed because Tumblr was, well, a bunch of teens and young adults who were net-savvy enough to not be caught dead using Yahoo anymore. So, to make it easy for Tumblr, they had it set up so that when you use OneID to create a brand new account on Tumblr, you’re given a Yahoo email address too! Who wouldn’t want that?! Not a lot of people on Tumblr have yahoo email addresses. The thing is, it only works if you have a Yahoo email address. ![]() And they wanted all of their internal properties to use it, including Tumblr. So they made OneID! OneID was the name of their Third Party Auth. ![]() The bank trusts the passport, provided by a another institution, as verification that you are who you claim to be.Īnyways, Yahoo saw that Google was providing 3rd Party Authentication, and since they’re Google’s biggest competitor (ha!) they assumed people want a Third Party Authentication service from Yahoo too! Sign in to your favorite websites, using Yahoo! This is kind of hard to explain without getting technical, so you can compare it to, say, using your passport to verify your identity when you try to open a bank account. The token can be verified again to confirm it says “yes, this person’s legit”, and the website uses this process to authenticate/create your account with their service. Google) via their authentication process, they (Google) return a unique token to the website (whatever site is using the third party auth). You log in to these third party sites (i.e. What it does is it uses your valid account on a website that has a strong authentication process to prove that you’re a unique human being. So, you ever go to a website and it allows you to sign up for the service and create an account using your Google, or Apple, or Facebook login? That’s called Third Party Authentication. What happened was probably one of Yahoo’s worst and most nefarious efforts to bring Tumblr into the Yahoo ecosystem: I’m not sure how much I can reveal here, but given that Marissa Mayer is long gone and this water is very much under the bridge, it doesn’t really matter. ![]()
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